«Earth and Water Works» company founded simple way to reduce «urban heat island» effect, when pavement and roofs materials, such as asphalt and concrete, are heated by sun and causing sultriness of the day, so well-known in any major city. Suggested solution was easy and obvious − create a green plantations on building roofs. Even first experimentations already showed reducing of indoor temperature by several degrees. So if this method would be cathed up by real estate developers, all cities could become more beatiful and «cool» in more ways than one.
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